SK-Newsletters - May 2020

Better together: PR + content - Smith Kroeger

Successfully integrating public relations and social media can drive especially impactful results for your bottom line.

Articles from the Forefront

Why big brands are turning their backs on Facebook

The "Stop Hate for Profit" campaign is gaining steam in a way that Facebook can't exactly ignore.

COVID-19 quarantine + surge in ecommerce = Americans with Disabilities Act discrimination claims? | WRAL TechWire

While much about COVID-19 and its long-term impact on businesses and the economy is unknown, its effect of a worldwide increase in a reliance on digital means to engage in business transactions is undeniable.

The new corporate swag: Branded masks, sanitizer spray bottles and Zoom vanity light rings

For businesses such as Lemonade, whose executives appeared in branded masks for their IPO, it's a chance to demonstrate their socially conscious identity

COVID's Brutal Impact on Advertising - Radio Ink

On Tuesday Borrell and Associates unveiled a plethora of new data about local advertising revenue. Overall, the research firm is now projecting total 2020 local advertising revenue will come in at $111.2 billion, down 13% from 2019. Borrell had originally projected a 1.3% increase for 2020 ($129.1 billion). That was pre-COVID.

What is digital marketing: A guide for beginners

Digital marketing refers to promoting or advertising a product or service online on the internet.

Search Engine Optimization In Digital Era: Look Beyond Traffic - Dazeinfo

In the era of internet and smartphone where billions of new offerings are being added to the internet, brands must consider SEO as a tool to kill competition.

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