SK-Newsletters - May 2020
Better together: PR + content - Smith Kroeger
Successfully integrating public relations and social media can drive especially impactful results for your bottom line.
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Articles from the Forefront
Why big brands are turning their backs on Facebook
The "Stop Hate for Profit" campaign is gaining steam in a way that Facebook can't exactly ignore.
COVID-19 quarantine + surge in ecommerce = Americans with Disabilities Act discrimination claims? | WRAL TechWire
While much about COVID-19 and its long-term impact on businesses and the economy is unknown, its effect of a worldwide increase in a reliance on digital means to engage in business transactions is undeniable.
The new corporate swag: Branded masks, sanitizer spray bottles and Zoom vanity light rings
For businesses such as Lemonade, whose executives appeared in branded masks for their IPO, it's a chance to demonstrate their socially conscious identity
COVID's Brutal Impact on Advertising - Radio Ink
On Tuesday Borrell and Associates unveiled a plethora of new data about local advertising revenue. Overall, the research firm is now projecting total 2020 local advertising revenue will come in at $111.2 billion, down 13% from 2019. Borrell had originally projected a 1.3% increase for 2020 ($129.1 billion). That was pre-COVID.
What is digital marketing: A guide for beginners
Digital marketing refers to promoting or advertising a product or service online on the internet.
Search Engine Optimization In Digital Era: Look Beyond Traffic - Dazeinfo
In the era of internet and smartphone where billions of new offerings are being added to the internet, brands must consider SEO as a tool to kill competition.
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