SK-Newsletters - May 2020

Getting on Board With Digital Accessibility - Smith Kroeger

This column explores the wide range of issues with digital accessibility, from the business case for implementation to the technical discussions showing how to address common issues.

Articles from the Forefront

Trends and effectiveness of digital marketing in ecommerce

2020 digital marketing trends show that retailers are increasing their budgets and allocating funds for customer acquisition.

Marketers invested in digital tools were quicker to pivot when pandemic hit, study says

Looking ahead, two-thirds of marketers anticipate a move away from agency to in-house content creation and management.

Industry Surprised at Pace of Pandemic Recovery in Automotive

Production at North American auto factories was silent, except for personal protective equipment to aid in COVID-19 treatment and prevention..

Deploying a digital marketing strategy for manufacturers

It’s common that old-school manufacturers rely on old-school, word-of-mouth advertising, but these days a digital strategy tailored to reach a large audience is increasingly important.

Successful digital marketing strategies for the fashion industry

Find out all the sussessful factors of a digital marketing strategy for the fashion industry in the post Covid-19 phase

Top 5 Things You Need to Know Now in Hotel Digital Marketing: June Edition | By Margaret Mastrogiacomo – Hospitality Net

As travel restrictions begin to lift, hotels are ramping up marketing spend to capture travel demand. To ensure a strong strategy, it's important to keep a pulse on the latest digital innovations you can leverage across channels to make a greater impact on performance.

The COVID-19 Shuffle: How Businesses Embraced Digital Marketing to Survive the Pandemic

During the COVID-19 pandemic, many businesses are using digital technology and marketing to survive these "interesting times." Here's how.

Report: COVID-19 prompts colleges to invest in digital marketing

Admissions marketing spending has increased as higher ed institutions make a push, particularly via Facebook advertising, for online program enrollment.

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